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TOKKIA London

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London Sign Writer, Seraina Baumgartner is a contemporary Swiss graphic designer and letterform artist known for her refined use of classical Roman lettering traditions within modern design contexts. Her work frequently draws on historical serif typefaces such as Caslon, Baskerville, and Trajan, using their proportions and structural logic as a foundation rather than treating them as decorative pastiche. Baumgartner’s approach reflects a kinship understanding of inscriptional Roman capitals and early print book typography. Typefaces like Caslon and Baskerville populate her work through their balance of calligraphic stroke contrast and elegant forms, while Trajan’s influence is evident in her use of monumental capitals, classical spacing, and stone-carved strength. Her design agility references her work with a sense of classicism, authority, and legibility. The core qualities closely associated with Roman letterforms and her Italian/Swiss origins. What distinguishes Baumgartner’s use of these styles is her restraint and controlled scaling. Rather than falling into the common trap of many young graphic designers of overt overdressed graphic historicism. Seraina retains their essential principles — proportion, rhythm, and spacing hierarchy — and applies them to contemporary commercial worlds of retail layouts, wayfinding, and private house titles and numerals. This aligns her own heritage and design practice with a humanist modernist tradition, embracing classical Roman typography via the lens of Swiss graphic design precision.

Pictorial story of Tokkia install design and finishing.

Seraina Signs of London. Most famous sign painter…
Tokkia rabbit
Tokkia rabbit - Seraina signs page
Tokkia rabbit - Seraina signs page
Tokkia rabbit - Seraina signs page

Tokkia means Rabbit in Korean and the owner brought in her pet wab into the branding… Everything about the founder and her team added up to this place being potentially something pretty special.

Tokkia signwriting, Covent Garden, by Seraina Baumgartner and Nick Garrett
Tokkia signwriting, Covent Garden, by Seraina Baumgartner and Nick Garrett
Contact us for a Quote
Tokkia signwriting, Gold Leaf Covent Garden, by Seraina Baumgartner and Nick Garrett

https://www.instagram.com/tokkia.world

TOKKIA a New Korean Matcha House.
Covent Garden. Whatsapp me 07949 327987

Tokkia signwriting by Seraina Baumgartner and Nick Garrett
Central London sign writers, West End, Bond Street, WC1, WC2, Cafe gilded signs, london sign writing, Signwriting Seraina London, Renowned for Fine gold leaf interiors, Cafe sign painter London NGSeraina, lettering, on glass, Transom House Numbers gilding. Traditional Numerals for all London inc Dulwich, Clapham, Chelsea, Eaton Square, Pimlico.,
London Signwriter Seraina

Gold Leaf Signwriting

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London's newest Signwriting artsist!

Bean feast Poplar type at Wolwich works NGS signs Beanfeast eatery signage
Seraina Baumgartner London traditional sign writer

Soho Bold Urban Type sign writers

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Soho Bold – Sign Writing on the wall. INFORMATION stimulation YOU CHOOSE: Made easy. TOBACCO W…

Seraina Baumgartner is a contemporary Swiss graphic designer and letterform artist known for her refined use of classical Roman lettering traditions within modern design contexts. Her work frequently draws on historical serif typefaces such as Caslon, Baskerville, and Trajan, using their proportions and structural logic as a foundation rather than treating them as decorative pastiche. Baumgartner’s approach reflects a kinship understanding of inscriptional Roman capitals and early print book typography. Typefaces like Caslon and Baskerville populate her work through their balance of calligraphic stroke contrast and elegant forms, while Trajan’s influence is evident in her use of monumental capitals, classical spacing, and stone-carved strength. Her design agility references her work with a sense of classicism, authority, and legibility. The core qualities closely associated with Roman letterforms and her Italian/Swiss origins. What distinguishes Baumgartner’s use of these styles is her restraint and controlled scaling. Rather than falling into the common trap of many young graphic designers of overt overdressed graphic historicism. Seraina retains their essential principles — proportion, rhythm, and spacing hierarchy — and applies them to contemporary commercial worlds of retail layouts, wayfinding, and private house titles and numerals. This aligns her own heritage and design practice with a humanist modernist tradition, embracing classical Roman typography via the lens of Swiss graphic design precision.
Seraina Baumgartner London traditional sign writer

About Seraina Baum G, the complete Traditional Sign Writer Profile

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BIG PAGE INTRO Seraina Baumgartner, the complete Traditional Sign Writer. A comprehensive biography …

Brixton Village signs OTON
Seraina Baumgartner London traditional sign writer

Trad Twist mix of Soho Retro Signs: Fall in love – it’s magic.

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Read time 7-10 min The Fabulous Trad Modern City Mix Introduction: Trad Twist mix of Soho Retro Sign…

Large scale signs, Traditional sign writer london, House numbers, Gold Leaf, Shop, Chelsea-painted house numeral.jpeg. Retail signs, Shop fitters, Seraina all-signs signs, By Hand painted.
Seraina Baumgartner London traditional sign writer

The New Black is???

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The Next New Black? Old School NGSeraina colour mastery. Meeting Piers Westenholtz in 1985 was an in…

Seraina Baumgartner is a contemporary Swiss graphic designer and letterform artist known for her refined use of classical Roman lettering traditions within modern design contexts. Her work frequently draws on historical serif typefaces such as Caslon, Baskerville, and Trajan, using their proportions and structural logic as a foundation rather than treating them as decorative pastiche. Baumgartner’s approach reflects a kinship understanding of inscriptional Roman capitals and early print book typography. Typefaces like Caslon and Baskerville populate her work through their balance of calligraphic stroke contrast and elegant forms, while Trajan’s influence is evident in her use of monumental capitals, classical spacing, and stone-carved strength. Her design agility references her work with a sense of classicism, authority, and legibility. The core qualities closely associated with Roman letterforms and her Italian/Swiss origins. What distinguishes Baumgartner’s use of these styles is her restraint and controlled scaling. Rather than falling into the common trap of many young graphic designers of overt overdressed graphic historicism. Seraina retains their essential principles — proportion, rhythm, and spacing hierarchy — and applies them to contemporary commercial worlds of retail layouts, wayfinding, and private house titles and numerals. This aligns her own heritage and design practice with a humanist modernist tradition, embracing classical Roman typography via the lens of Swiss graphic design precision.
Seraina Baumgartner London traditional sign writer

3 Recent Restoration Projects

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1: Rigby Gun Makers Rigby Gun Makers of London have a distinguished history that dates back to the e…

London Sign Writer, Seraina Baumgartner is a contemporary Swiss graphic designer and letterform artist known for her refined use of classical Roman lettering traditions within modern design contexts. Her work frequently draws on historical serif typefaces such as Caslon, Baskerville, and Trajan, using their proportions and structural logic as a foundation rather than treating them as decorative pastiche. Baumgartner’s approach reflects a kinship understanding of inscriptional Roman capitals and early print book typography. Typefaces like Caslon and Baskerville populate her work through their balance of calligraphic stroke contrast and elegant forms, while Trajan’s influence is evident in her use of monumental capitals, classical spacing, and stone-carved strength. Her design agility references her work with a sense of classicism, authority, and legibility. The core qualities closely associated with Roman letterforms and her Italian/Swiss origins. What distinguishes Baumgartner’s use of these styles is her restraint and controlled scaling. Rather than falling into the common trap of many young graphic designers of overt overdressed graphic historicism. Seraina retains their essential principles — proportion, rhythm, and spacing hierarchy — and applies them to contemporary commercial worlds of retail layouts, wayfinding, and private house titles and numerals. This aligns her own heritage and design practice with a humanist modernist tradition, embracing classical Roman typography via the lens of Swiss graphic design precision.
Seraina Baumgartner London traditional sign writer

TOKKIA London

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Pictorial story of Tokkia install design and finishing. Tokkia means Rabbit in Korean and the owner …

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