Seraina, Journey-woman Sign writer – London’s leading Shop and House Sign-artist

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Fine gold leafing foil, fanlight, gold leaf lettering, on glass, Transom House Numbers gilding. Traditional Numerals for all London inc Dulwich, Clapham,

We wanted the best house number sign writer near us in Notting Hill.

We luckily found Seraina, who was just mega”

Joanne.

London Sign Client.

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Hi and welcome,

I’m Seraina Baumgartner, a Traditional sign writer, glass gilder and artist.

I specialise in hand painting Retail signwriting, Gold leaf windows, Feature walls, Office missions, Wayfinding signs and House numbers…

Everything that requires beautiful letters.

I’m originally from and trained in Switzerland, so my work is always on time, quality driven, strong in design and competitive on pricing.

SERAINA SIGN DESIGN STUDIOS CENTRAL LONDON

IN GREAT SIGN DESIGN

LOGO DESIGN COMES FIRST

Seraina Sign writers London, Hand Painted Traditional shop sign letters.

Beautiful Brand logo design capability is fully loaded into each project I do.


SERAINA SIGN DESIGN STUDIOS CENTRAL LONDON

LOGO DESIGN COMES FOREMOST

OUR 360 GRAPHIC AND BRAND DESIGN SCOPE

My design scope is pretty wide from Shop Logos to Labels and Catalogues. The sign diesings are continually responding to continual churn of fab new projects.

Just say the word and we’ll develop you a beautiful brief.

MOODBOARDS brand design labeling Seraina
Our Brand design capability is full bodied

GIFTWARE, BRAND LOGO + FUNKY RETRO FONTS

As well as designing trend-driven signs, we also offer a comprehensive graphic service which includes branding, graphic design ‘Margate Shells’ giftlines, bespoke font development, surface design, wall features and logo marks.

House Numbers Sign writer

HAND PAINTED LOGO DESIGNS AND WALL ART MURALS

All this work… made by hand.

I can help visualise your ideas, translate them in ways that work across multiple media platforms.

From a global-reach website, packaging development to London shopfront signage. I can do it across all scales and genres.


A True-cut London Sign Painter + Glass Gilder


If you make a Google search for me you’ll see a lot of pages about what I do as a Traditional London sign writer working on House numbering, Shop signs or Large scale painted signage projects.

Surfaces my sign writing suits includes, Stucco, Brickwork, Glass and Plaster or Smooth painted plywood or timber.

I get up the ladder and paint great letters.

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Glass Gilding

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Gold Leafed Glass Lettering

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House Numbering for the Home

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2 Tone Vintage Gold Leafed House Numeral Transom

Some pages might show up as NGS pages because I work with Nick, creating together a strong Traditional Sign range of House Numerals, and Verré Eglomise interior panels, and a renowned London glass gilding practice.

House Numbering for the Home – page.

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Office & Retail Signs, Murals + Large Wall graphic works

Corporate interiors, Painted Sign Written lettering for prestige corporate offices, shops and commercial Seraina Signs.

Design and Client Diversity breeds the fullest range of fine Painted Signs.

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Large Scale hand Painted Signs

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Seraina Signs painting dots on wall murals in London's Covent Garden. Women sign artists Rising star Sign Painter. Painted House numbers names Lead times + prices.

London Vintage era Traditional Shop Sign Painter

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SERAINA SIGN DESIGN STUDIOS CENTRAL LONDON

Margate Shells – Gift Signs

My ‘With Love’ Special Gift Products

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SPECIAL OCCASION GOLD GIFT SIGNS

I love the creative process especially when making gifts… new ideas and custom designed home accessories product development.

I now make beautiful gilded Shell art ind Vintage Gift Signs.

The full gallery links are here and in the menu under ‘Margate Shells‘.

Seraina Sign Writer: What is a Traditional Sign writer; What do Sign painters do? What Are Sign Writers Called? What does a Sign writer Do? What Paint do Sign Writers Use?


 
MY CREATIVE BACKGROUND: SWISS PRECISION


Letters and numbers have always fascinated me. One of the first things I consciously wanted to learn was how to write and draw letters. Watching my mother typing at home mesmerized me. My father had to sit with me at the kitchen table for hours and sketch for me!
 
It was also my dad who brought me a huge stack of Letraset sheets, stencils and all sorts of things to draw and erase from the office.
 
So I spent more hours at my little desk, filling paper after paper, while listening to Beatles records. 
 
Some of those tools are still at my desk and companions in my signwriting kit. And the Beatles are still playing…

SERAINA SIGN DESIGN STUDIOS CENTRAL LONDON


 
WORK LIFE AS A PROFESSIONAL ARTIST


I started my professional career in the classic Swiss way with an apprenticeship as a screen printer in Zurich. 
 
The analogue printing process grabbed me from the first moment. I loved cutting masking film for stencils by hand and mixing inks by eye. Traditional signwriting was not even in demand at the time. 
 
Signwriters where laying down the old craft and migrating toward running vinyl cutters and digital printing machines. 
 
 
So after graduation I worked in Zurich’s screen print studios for 15 years. 


 
EVERYTHING IS DETAILED AND TOP-NOTCH

Proposition Camden logo by Seraina Sign Writer All London, Near us.


 
CHANGING OVER MY SKILLSETS – FRON PRINTING TO PRINT PERFECT PAINTING


The call for screen printing work was also fading during the 2000s. So I started to do some digital printing and vinyl cutting as a secondary skill set which remain very useful designing large scale signage works today.

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”Pushing buttons and writing on keyboards was getting me down.

I had to change something… and I did.

So I started traditional signwriting training in London with leading sign master Nick Garrett”. 

Seraina Sign writers London, Hand Painted Traditional shop sign letters.

… and here I am doing my own signs, leading Nicks projects, doing what I’ve always loved doing at last.

What I do today comes out of 15 years of fully apprenticed, strong, graphic lettering production.

I hope you like these examples. Feel free to contact me about the work I do.

Seraina



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Contact Seraina Signs

FREE QUOTE HERE

07949327987

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