From the Trajan Column to London City Docklands type.

Introduction: Referencing great lettering styles and genres.

Seraina’s Signs Bespoke Roman Lettering is steeped in the tradition of classical Roman lettering and traditional London signwriting, Her bespoke signs combine timeless craftsmanship with a refreshingly clean contemporary feel. Serving London and Home counties, Seraina Baumgartner is a specialist sign writer, creating hand-drawn Roman letterforms. Inspired by historic inscriptions, vintage shopfronts and architectural typography found around town and as far away as Rome and Seville, she brings precision, beauty and elegance to every letter and character to every project.

From heritage restoration signs and gold leaf glasswork to Victorian house numbers, fanlights and smart wayfinding, each piece is designed with architectural proportion and attention to historic detail in mind.

Using traditional techniques and London typography, Seraina’s work delivers the beauty of hand-crafted lettering while creating affordable signage that feels distinctive and durable.

Explore more of her work here and at Seraina Baumgartner.

.

Hawkes Jewellery Chelsea gold leaf sign writing restoration London works.
Hughes wine store sign written by Seraina signs Gold leaf specialisation. Bodoni.
Wolseley City Sign Writing Gold Leaf Seraina Signs

Seraina’s Signs: Custom Traditional, Revival Lettering

BESPOKE LONDON SIGNWRITING – EXEMPLARY IN THE MAKING

Storefront of a stationery shop with a large black marble sign in gold lettering reading 'STATIONERY HAPETERIE'.

OUR RANGE OF ARCHIVE STYLES

Here are some of the Truecut classic typefaces we use, adore and stumble upon while working recently in UK, Zurich, Edinburgh, Italy and beyond.

The xamples on this page show the kind of projects we get to do around town.

Clients include Pentagram, Moda, Fullers, Amos & Amos, and many of our great clients.

Foundry Coffee Blackfriars Rd Sign by Nick the Signwriter London

Hope you like things Traditional with a dash of London Urban!

Seraina.

LONDON-SIGNWRITER-font design Seraina at NGS, Renowned for Fine gold leaf lettering, on glass, Transom House Numbers gilding. Traditional signwriting Numerals for all London inc Dulwich, Clapham, Chelsea, Eaton Square, Pimlico.

Traditional is the gateway to greatness.

HEALS FITZROVIA

tRADITIONAL SIGNS OF lONDON, hEAL'S FURNITURE STORE, fITZROVIA SIGN WRITER HERE.

THE OLD BLUE LAST

Seraina's Signs Bespoke Roman Lettering and New Trad sign writing, Poster for The Old Blue Last pub in gold lettering on black, with a gold eagle emblem and 'Beers & Ales' text underneath.

BELGRAVIA

Seraina’s Signs Bespoke Roman Lettering and New Trad sign writing

Seraina's Signs Bespoke Roman Lettering and New Trad sign writing, Renowned for Fine gold leaf lettering, on glass, Transom House Numbers gilding. Traditional signwriting Numerals for all London inc Dulwich, Clapham, Chelsea, Eaton Square, Pimlico.

Our custom Roman for this London Gallery signage: ‘NGS Baskerville Truecut Roman’

Below: Fulham Road Our De Gournay copperplate script.

Seraina's Signs Bespoke Roman Lettering and New Trad sign writing, Seraina gilding lettering on glass at De Gournay Fulham London
LONDON-SIGNWRITER-font design Seraina at NGS, Renowned for Fine gold leaf lettering, on glass, Transom House Numbers gilding. Traditional signwriting Numerals for all London inc Dulwich, Clapham, Chelsea, Eaton Square, Pimlico.

Seraina’s Signs Bespoke Roman Lettering and New Trad sign writing

Renowned for Fine gold leaf lettering, on shop facades, Seraina's Signs Bespoke Roman Lettering and New Trad sign writing . for all London inc Dulwich, Clapham, Chelsea, Eaton Square, Pimlico.
Seraina's Signs Bespoke Roman Lettering and New Trad sign writing. Traditional Signs of London Gold Leaf works Wes London

Seraina’s Signs Bespoke Roman Lettering and New Trad sign writing