Soho Bold – Sign Writing on the wall.

Moda Large scale lettering reseption graphics signs NGS London UK

Trinity Room Hirst Project Tate Modern NGS signs

Feb 2012 D Hirst Tate NGS sign writing, NGS Calson Branding

NGS Cannon Green Large Wall graphics installers Cannon Street NGS signs

Damien Hirst Retrospective NGS signs writing

Eastman Village KODAK factory sign by Seraina and Nick signwriters London, High Level Signage on rough render, cladding or brickwork. MEWP sign access NGS, Video NGS signwriting Roman O letter

Mural art London Mural art & hand lettering | Font designer NGS Illustrations, Murals Sign writing Gilding

Supergraphics signage NGS, nabarro-Restaurant interior feature wall signage

NGS Painted House numbers names Traditional sign writers of London NGS Dulwich Margate Chelsea signwriters

Supergraphics XL Signs Murals. NGS London Large format signwriting specialists

NGS Architectural gilding restoration, Painted House numbers names Traditional sign writers of London NGS Dulwich Margate Chelsea signwriters

Mr Ghost signs sign writing ghost signs london NGS masters

MEWP access sign writers, Eastman Village mewp high level signage. NGS London

Gold Leaf gilding East Dulwich, NGS Painted House numbers names Traditional sign writers of London NGS Dulwich Margate Chelsea signwriters

NGS, London Sign writing, hand Painted gesso sign writing lettering for AstraZeneca Cambridge wall graphics, Plaque NGS Signs of Cambridge, Chiswick, Marble Arch, Bond Street, St Christopher's place.

NGS Seraina Painting lettering for Astra Zeneca Cambridge wall Plaque 001

Amazon Head Office staff cafe wall, signage NGS, NGS Team signwriters London Mission statements, office, Mall, Gym sign writing murals

Traditional sign painters London NGS. Borough market cafe coffee house signage NGS Chiswick

Ghost sign Murals, signage NGS, NGS Team signwriters London Mission statements, office, Mall, Gym sign writing murals

O2 Virgin Media signage NGS, NGS Team signwriters London Mission statements, office, Mall, Gym sign writing murals

Cambridge Junction wall signage NGS signwriters London UK best signs mural

True Quality NGS Numan Mural painting signwriting

Wayfinding Graphic Signage, Camden Mental Health Lift Lobby wall numbers

Digitally crafted way finding sign writing today's new art form lettering by NGS

2-SEDNA-wall-letters-London-sign-writing-for-offices

nabarro-Restaurant interior feature wall signage

INFORMATION stimulation

Soho Bold Urban Type sign writers Tokkia new Covent Garden Matcha hub, NGS sign writers Gilders.

distressed beige letters 'BANG' , Facade fascia sign, ,Warren Street Cafe Signage, Seraina Signs London

Soho Bold Urban Type sign writers. Ghost sign Murals, signage NGS, NGS Team signwriters London Mission statements, office, Mall, Gym sign writing murals

YOU CHOOSE: Made easy.

TOBACCO WHARF D1-2 OR DOCKERS GHOST D4-5?

Soho Bold Urban Type sign writers Seraina Signs, Urban distressed sign writing London Shoreditch

GHOST SIGNS LONDON Hand Painted Ghost Signs NGS of London Mural art & hand lettering | Font designer NGS Illustrations, Murals Sign writing Gilding

GOLDFINGER’S BALFRON TOWERS, POPLAR

Soho Bold Urban Type sign writers Seraina Signs

THE OLD BLUE LAST

Soho Bold Mid Century Type sign writers. NGS London

TASTE THE PRIDE

Cafe Shop sign writing.London, Mary's Nightime 2

Soho signage, sign painters London, How to order a Sign, NGS. Sign writing costs NGS, Marylebone, Mayfair, Soho, Borough market cafe coffee house signage NGS Chiswick

Modern Twist sign writing, Bodoni House Numbers

NGS Traditional Sign Writer NGS London. Marylebone, Mayfair, Soho, sign painters London NGS. Marylebone, Mayfair, Soho, Borough market cafe coffee house signage NGS Chiswick

rEGENT sOUNDS RESTORATION GLASS GILDING ngs NGS Glass gilding Traditional Sign Writer NGS London. Marylebone, Mayfair, Soho,

ECC cafe coffee house SOHO, signage NGS Chiswick

12X3 Boxing London, NGS Painted Gym Signs Workout Wayfinding, names Traditional sign writers of London NGS Dulwich Margate, 51.49456765499576, -0.17415278042634838, Chelsea, Fulham road Signwriter, 51.513286138657314, -0.13605138048658413 painted shop signs Soho 51.52381789141246, -0.0772289866369295, Notting hill, Shoreditch signs, City of London, Hatton Garden, Canary Wharf, Clapham, Seraina, Nick Garrett signage, Wayfinding signs, hand painted Balfron Towers, Chelsea signwriters, Poplar, St. James's lettering artists, NGS Painted gold House ,numbers names Traditional sign writers of London NGS, Dulwich Margate, Chelsea, signwriters, NGS Painted gold House numbers names, Traditional sign writers of London NGS, Dulwich, Margate, Chelsea, signwriters, NGS Painted House numbers names Traditional sign writers of London NGS Dulwich Margate, 51.49456765499576, -0.17415278042634838, Chelsea, Fulham road Signwriter, 51.513286138657314, -0.13605138048658413 painted shop signs Soho 51.52381789141246, -0.0772289866369295, Notting hill, Shoreditch signs,

Best Shop signs Central London shops signage Soho Shop cafe sign writer Mural art & hand lettering | Font designer NGS Illustrations, Murals Sign writing Gilding Mural art & hand lettering | Font designer NGS Illustrations, Murals Sign writing Gilding — SHOP SIGN WRITER SOHO LONDON

From Urban Minimals, to Soho Classics.

Seraina Baumgartner Sign Love. Seraina Baumgartner is a contemporary Swiss graphic designer and letterform artist known for her refined use of classical Roman lettering traditions within modern design contexts. Her work frequently draws on historical serif typefaces such as Caslon, Baskerville, and Trajan, using their proportions and structural logic as a foundation rather than treating them as decorative pastiche. Baumgartner’s approach reflects a kinship understanding of inscriptional Roman capitals and early print book typography. Typefaces like Caslon and Baskerville populate her work through their balance of calligraphic stroke contrast and elegant forms, while Trajan’s influence is evident in her use of monumental capitals, classical spacing, and stone-carved strength. Her design agility references her work with a sense of classicism, authority, and legibility. The core qualities closely associated with Roman letterforms and her Italian/Swiss origins. What distinguishes Baumgartner’s use of these styles is her restraint and controlled scaling. Rather than falling into the common trap of many young graphic designers of overt overdressed graphic historicism. Seraina retains their essential principles — proportion, rhythm, and spacing hierarchy — and applies them to contemporary commercial worlds of retail layouts, wayfinding, and private house titles and numerals. This aligns her own heritage and design practice with a humanist modernist tradition, embracing classical Roman typography via the lens of Swiss graphic design precision.

CORE TYPE URBAN BOLD FONTS

SOHO TO SHOREDITCH

Our solid state Dockside Sans Serifs and pure design experience.

Storefront with a bold white 'BANG BANG' sign above a teal awning on a brick building.

LONDON TRADITIONAL ghost SIGN WRITER — Hand Painted by NGS

Wall murals painted London by Seraina Signs

LONDON SANS SERIFS

London’s best Boots ‘n Braces signs.

12x3 signwriting book sign painting book urban distressed NGS London ghost sign gold leaf lettering

THat’s just so fuckinG cool

12X3 Boxing Gym London, No Guts No Glory.

Trad Twist Soho Retro FONTS

PART 2: FONTS OF DISTINCTION

A great RANGE of contemporary retro classics to inspire.

Our ability to make the ‘Old World Delights’ come to Life! Shown on this page and across the site using our Bespoke collections of London Vintage Roman, Soho and Docklands typefaces.

Bean feast Poplar type at Wolwich works NGS signs Beanfeast eatery signage

Today’s Branding Brushers

Above: Covent Garden cool type treats

The widest range of Pure By-Hand Brand Sign Designs

A true twist mix of lettering is what we do. Yes we can create classics for Barbour or Penhaligons, switch to Urban rustics for Le Labo and whatever else you can dream up.

We’re equally happy assisting and faithfully replicating your own design material or you need us to help create your brand ID.

The results are always strikingly beautiful, prompt and above the quality lines.

PART 3: CREATING NEW GENRES

Murano’s Covent Garden Stencilled Roman.

Engineering type ingenuity.

A new Legendary London deserving of

“Fashions fade, style is eternal.”

Yves Saint Laurent

STYLE OUTSHINES ALL FAD: It’s easy to taste the allure of new splashes of fashionista design trends… they instantly appeal, sugar coated, transient, beautiful, and are just plain yummy eye candy, nay addictive!

We all still love genuine, crafted, High Street design.

OTON Brixton Village London Sign Gilding by NGS Seraina

Finding all our clients a meaningful lasting future High Street edge – Seraina gives it…

Today, almost instantly, uber sweetened Ai design styles become meteoric bangers, and over saturated mosh.

With Insta and Tic Tok coverage everything is ‘out of the bag’ and so ‘last years’ spam.

Our strategic, winning edge is the extra you’ll treasure.

Gilding-gold leaf letters on-Barbour-Leadenhall-Market-shop-store-signs-London-sign-writers-NGS-SIGNS

London ngs signs, Soho Bold urban Sans Serif Sign writers

Need some ideas on pricing and availability? Hit the Whatsapp link >>

LEADENHALL MARKET STYLES: INSIDE OUR DESIGN PROCESS:

I crafted and chiselled away at my design drives, areas of deep interests, working hard perfecting the other counterpart of production and ever popular by-hand Sku delivery. Ironically I found my life’s work return to the tip of a fine, pointed sable brush.

As a masterstroke signwriter and graphic typographer I found myself drawn back to now working not so much from the screen based type faces, but to the raw facades of London. I was mixing paints in the winter cold and summer smog, alongside the new Shoreditch street artists, amid a capital breathing revival and a new creative agenda toward ‘by-hand’ and new era digital creativity alike.

Soho Bold urban Sans Serif Sign writers. Gym walls, Mission signs, wall graphics, s, Traditional Sign Writer NGS London. Marylebone, Mayfair,

“Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. ” — Iris Apfel.

Graphic design fell into categories of sharp fashion, right through the growing ranges into the historical archival alphabets, which were birthed in deep antiquity (200 BC), to mid century and the more recognisable modern day brand design era (1905 – London Underground – Frank Pick influence).

These timeless ‘influencers’ literally shaped mine and many fine lettering artists lives.

Today those ordinary lives and extraordinary shapes are presented here. Reflective, gracious, and time honoured… yet always convergent, dipped in freshness of London’s future trends and styles.

NGS SIGNS. Soho Bold urban Sans Serif Sign writers

Let’s start your next sign project!

NGSeraina@gmail.com

Soho Bold urban Sans Serif Sign writers

Trad Twist mix NGS soho Retro, Gold Leaf Shop window signs, House Numbering, Painted brickwork lettering, Office wayfinding missions NGS interiors Sign Writer, NGS Sign painters London, NGS Sign Writers London. Traditional Signwriting.

PART 4: CLASSIC LONDON TYPE. Gill Sans Bold Condensed for Regent Sounds and Johnston RESTORED Type for McGlashan’s

For McGlashan’s we noted their desire for Baker St/Marylebone heritage and era mood. Our fine tuning included polishing kerning and introducing some micro characteristics found in the Baker St. station heritage Johnston signage.

We call Baker St our typographic ‘Johnston museum station’. It’s featured on our APP, adorned with original signage typography in situ in that fabulous station.

Copperplate in Red & Gold

Bouncy boot sale in Red & Gold

PRICES & BOOKING SERAINA

AVAILABILITY

PRICING GUIDE

SERVICES

KIT BOX

PAINTED HOUSE NUMBERS

GOLD HOUSE NUMBERS

FOR HOME INTERIORS

SHOPS & RESTAURANTS

WAYFINDING SIGNS

HONOURS BOARDS

RESTORATION, SPECIALISATION & XL SIGNAGE

FULL SIGN SERVICE LIST

FAQ & TOOL KIT

PORTFOLIO