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The New Black is???

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Large scale signs, Traditional sign writer london, House numbers, Gold Leaf, Shop, Chelsea-painted house numeral.jpeg. Retail signs, Shop fitters, Seraina all-signs signs, By Hand painted.

The Next New Black? Old School NGSeraina colour mastery.

seraina new black

Meeting Piers Westenholtz in 1985 was an instatly fascinating experience. He wanted me to restore an ebonised painted chase lounge sofa frame.

”Here’s the recipe for the antique black mix guys…”

Decades later we still use his enbonised Black mix with a few additions of our own. What it means is our freshly painted numbers and letters across town look immaculate because of Pier’s incredible eye for colour, and yet appear to have been there for years.

Traditional Sign Writing, London, House Names Number signwritten, Painted. Traditional signwriter of London. Nick the sign writer of London
Traditional signwriter of London. Nick the sign writer of London

New Black and Antique Black

The terms “New Black” and “Antique Black” often refer to specific shades or finishes used in various artistic, decorative, and restoration contexts. While both hues are rooted in the color black, their application and visual characteristics differ significantly.

New Black

“New Black” typically denotes a modern, fresh interpretation of the color black. It is characterized by a deep, pure hue with minimal undertones, offering a sleek and contemporary appearance. This shade is frequently employed in modern design, signage, and furniture to evoke sophistication and elegance. Its uniformity ensures a clean, crisp finish that complements minimalist aesthetics.

Application in Restoration and Design

The choice between New Black and Antique Black hinges on the desired aesthetic effect:

  • New Black offers a modern, pristine look suitable for contemporary settings.
  • Antique Black provides an aged, historical feel ideal for vintage or rustic designs.

Summary

AspectNew BlackAntique Black
AppearanceDeep, pure blackAged, weathered black with undertones
UsageModern design, signageRestoration, vintage aesthetics
Visual EffectSleek, cleanRich, textured

Understanding these distinctions allows for precise application tailored to specific artistic sign branding or restoration projects.

The New Black is? – SERAINA SIGNSMITHS LONDON. Shady secrets and other painted delights.

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Central London sign writers, West End, Bond Street, WC1, WC2, Cafe gilded signs, london sign writing, Signwriting Seraina London, Renowned for Fine gold leaf interiors, Cafe sign painter London NGSeraina, lettering, on glass, Transom House Numbers gilding. Traditional Numerals for all London inc Dulwich, Clapham, Chelsea, Eaton Square, Pimlico.,
London Signwriter Seraina

Gold Leaf Signwriting

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London's newest Signwriting artsist!

Seraina Baumgartner is a contemporary Swiss graphic designer and letterform artist known for her refined use of classical Roman lettering traditions within modern design contexts. Her work frequently draws on historical serif typefaces such as Caslon, Baskerville, and Trajan, using their proportions and structural logic as a foundation rather than treating them as decorative pastiche. Baumgartner’s approach reflects a kinship understanding of inscriptional Roman capitals and early print book typography. Typefaces like Caslon and Baskerville populate her work through their balance of calligraphic stroke contrast and elegant forms, while Trajan’s influence is evident in her use of monumental capitals, classical spacing, and stone-carved strength. Her design agility references her work with a sense of classicism, authority, and legibility. The core qualities closely associated with Roman letterforms and her Italian/Swiss origins. What distinguishes Baumgartner’s use of these styles is her restraint and controlled scaling. Rather than falling into the common trap of many young graphic designers of overt overdressed graphic historicism. Seraina retains their essential principles — proportion, rhythm, and spacing hierarchy — and applies them to contemporary commercial worlds of retail layouts, wayfinding, and private house titles and numerals. This aligns her own heritage and design practice with a humanist modernist tradition, embracing classical Roman typography via the lens of Swiss graphic design precision.
Seraina Baumgartner London traditional sign writer

About Seraina Baum G, the complete Traditional Sign Writer Profile

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BIG PAGE INTRO Seraina Baumgartner, the complete Traditional Sign Writer. A comprehensive biography …

Trad Twist mix of Soho Retro Signs: Fall in love – it’s magic.
Seraina Baumgartner London traditional sign writer

Trad Twist mix of Soho Retro Signs: Fall in love – it’s magic.

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The Fab Trad Modernista Mix From Coolest New Minimals, to the Warmest Flowing Classics. WE GOT YOU. …

Large scale signs, Traditional sign writer london, House numbers, Gold Leaf, Shop, Chelsea-painted house numeral.jpeg. Retail signs, Shop fitters, Seraina all-signs signs, By Hand painted.
Seraina Baumgartner London traditional sign writer

The New Black is???

Posted on by seraina

The Next New Black? Old School NGSeraina colour mastery. Meeting Piers Westenholtz in 1985 was an in…

Seraina Baumgartner is a contemporary Swiss graphic designer and letterform artist known for her refined use of classical Roman lettering traditions within modern design contexts. Her work frequently draws on historical serif typefaces such as Caslon, Baskerville, and Trajan, using their proportions and structural logic as a foundation rather than treating them as decorative pastiche. Baumgartner’s approach reflects a kinship understanding of inscriptional Roman capitals and early print book typography. Typefaces like Caslon and Baskerville populate her work through their balance of calligraphic stroke contrast and elegant forms, while Trajan’s influence is evident in her use of monumental capitals, classical spacing, and stone-carved strength. Her design agility references her work with a sense of classicism, authority, and legibility. The core qualities closely associated with Roman letterforms and her Italian/Swiss origins. What distinguishes Baumgartner’s use of these styles is her restraint and controlled scaling. Rather than falling into the common trap of many young graphic designers of overt overdressed graphic historicism. Seraina retains their essential principles — proportion, rhythm, and spacing hierarchy — and applies them to contemporary commercial worlds of retail layouts, wayfinding, and private house titles and numerals. This aligns her own heritage and design practice with a humanist modernist tradition, embracing classical Roman typography via the lens of Swiss graphic design precision.
Seraina Baumgartner London traditional sign writer

3 Recent Restoration Projects

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1: Rigby Gun Makers Rigby Gun Makers of London have a distinguished history that dates back to the e…

London Sign Writer, Seraina Baumgartner is a contemporary Swiss graphic designer and letterform artist known for her refined use of classical Roman lettering traditions within modern design contexts. Her work frequently draws on historical serif typefaces such as Caslon, Baskerville, and Trajan, using their proportions and structural logic as a foundation rather than treating them as decorative pastiche. Baumgartner’s approach reflects a kinship understanding of inscriptional Roman capitals and early print book typography. Typefaces like Caslon and Baskerville populate her work through their balance of calligraphic stroke contrast and elegant forms, while Trajan’s influence is evident in her use of monumental capitals, classical spacing, and stone-carved strength. Her design agility references her work with a sense of classicism, authority, and legibility. The core qualities closely associated with Roman letterforms and her Italian/Swiss origins. What distinguishes Baumgartner’s use of these styles is her restraint and controlled scaling. Rather than falling into the common trap of many young graphic designers of overt overdressed graphic historicism. Seraina retains their essential principles — proportion, rhythm, and spacing hierarchy — and applies them to contemporary commercial worlds of retail layouts, wayfinding, and private house titles and numerals. This aligns her own heritage and design practice with a humanist modernist tradition, embracing classical Roman typography via the lens of Swiss graphic design precision.
Seraina Baumgartner London traditional sign writer

TOKKIA London

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          View this post on Instagram A post shared by Nick Garrett (@ngs_signwriting_london)   TOKK…

Sign painter London, Gold leaf shop, Sign writing, Chelsea, London
Seraina Baumgartner London traditional sign writer

Seraina signs: Restoration signwriter

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CASE: Rigby Gunmakers broken glass replacement sign, London Restoration Signpainting Founded in 1838…

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