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Seraina Sign writers London, Seraina Sign Writer: What is a Traditional Sign writer; What do Sign painters do? What Are Sign Writers Called? What does a Sign writer Do? What Paint do Sign Writers Use?

Seraina Sign Writer: What is a Traditional Sign writer; What do Sign painters do? What Are Sign Writers Called? What does a Sign writer Do? What Paint do Sign Writers Use?
Seraina Sign writers London, Seraina Sign Writer: What is a Traditional Sign writer; What do Sign painters do? What Are Sign Writers Called? What does a Sign writer Do? What Paint do Sign Writers Use?

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Seraina Gilding Canberra House Seraina Gilding lettering on glass at Canberra House Central London sign gilder. Gold leaf lettering.

Seraina Sign writers London, Seraina Sign Writer: What is a Traditional Sign writer; What do Sign painters do? What Are Sign Writers Called? What does a Sign writer Do? What Paint do Sign Writers Use?

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Traditional House Numbering Sign Writer in North London, Central London House Numbering, Traditional Sign Writer. House Numbering Sign Writer, House Lettering Sign Writer, Traditional Numbering Sign Writer, Traditional House Painting, House Lettering Sign Writer, Traditional House Number Art. London Door Number Painting, Traditional Door Number Signs.

Areas we cover:
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London Signwriter Seraina

Gold Leaf Signwriting

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London's newest Signwriting artsist!

Seraina Baumgartner is a contemporary Swiss graphic designer and letterform artist known for her refined use of classical Roman lettering traditions within modern design contexts. Her work frequently draws on historical serif typefaces such as Caslon, Baskerville, and Trajan, using their proportions and structural logic as a foundation rather than treating them as decorative pastiche. Baumgartner’s approach reflects a kinship understanding of inscriptional Roman capitals and early print book typography. Typefaces like Caslon and Baskerville populate her work through their balance of calligraphic stroke contrast and elegant forms, while Trajan’s influence is evident in her use of monumental capitals, classical spacing, and stone-carved strength. Her design agility references her work with a sense of classicism, authority, and legibility. The core qualities closely associated with Roman letterforms and her Italian/Swiss origins. What distinguishes Baumgartner’s use of these styles is her restraint and controlled scaling. Rather than falling into the common trap of many young graphic designers of overt overdressed graphic historicism. Seraina retains their essential principles — proportion, rhythm, and spacing hierarchy — and applies them to contemporary commercial worlds of retail layouts, wayfinding, and private house titles and numerals. This aligns her own heritage and design practice with a humanist modernist tradition, embracing classical Roman typography via the lens of Swiss graphic design precision.
Seraina Baumgartner London traditional sign writer

3 Recent Restoration Projects

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1: Rigby Gun Makers Rigby Gun Makers of London have a distinguished history that dates back to the e…

London Sign Writer, Seraina Baumgartner is a contemporary Swiss graphic designer and letterform artist known for her refined use of classical Roman lettering traditions within modern design contexts. Her work frequently draws on historical serif typefaces such as Caslon, Baskerville, and Trajan, using their proportions and structural logic as a foundation rather than treating them as decorative pastiche. Baumgartner’s approach reflects a kinship understanding of inscriptional Roman capitals and early print book typography. Typefaces like Caslon and Baskerville populate her work through their balance of calligraphic stroke contrast and elegant forms, while Trajan’s influence is evident in her use of monumental capitals, classical spacing, and stone-carved strength. Her design agility references her work with a sense of classicism, authority, and legibility. The core qualities closely associated with Roman letterforms and her Italian/Swiss origins. What distinguishes Baumgartner’s use of these styles is her restraint and controlled scaling. Rather than falling into the common trap of many young graphic designers of overt overdressed graphic historicism. Seraina retains their essential principles — proportion, rhythm, and spacing hierarchy — and applies them to contemporary commercial worlds of retail layouts, wayfinding, and private house titles and numerals. This aligns her own heritage and design practice with a humanist modernist tradition, embracing classical Roman typography via the lens of Swiss graphic design precision.
Seraina Baumgartner London traditional sign writer

TOKKIA London

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          View this post on Instagram A post shared by Nick Garrett (@ngs_signwriting_london)   TOKK…

Sign painter London, Gold leaf shop, Sign writing, Chelsea, London
Seraina Baumgartner London traditional sign writer

Seraina signs: Restoration signwriter

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CASE: Rigby Gunmakers broken glass replacement sign, London Restoration Signpainting Founded in 1838…

Kent house numbers
Seraina Baumgartner London traditional sign writer

House Number Signwriter, Deal Kent.

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About Seraina: 20 Years of precision lettering design – Painting Beautiful Deal, Kent homes, V…

Traditional Signs of London
Seraina Baumgartner London traditional sign writer

Central signs of London – Seraina’s Traditional sign writing shop

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INTRODUCTION Central signs of London. Seraina Traditional Sign writer making custom house numbers an…

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Seraina Baumgartner London traditional sign writer

Seraina’s Traditional Signs of London on Google B2B

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Intro Seraina’s Traditional Signs of London. Seraina Traditional Sign writer making custom hou…