About Seraina Baum G, the complete Traditional Sign Writer Profile

Seraina Baumgartner is a contemporary Swiss graphic designer and letterform artist known for her refined use of classical Roman lettering traditions within modern design contexts. Her work frequently draws on historical serif typefaces such as Caslon, Baskerville, and Trajan, using their proportions and structural logic as a foundation rather than treating them as decorative pastiche. Baumgartnerโ€™s approach reflects a kinship understanding of inscriptional Roman capitals and early print book typography. Typefaces like Caslon and Baskerville populate her work through their balance of calligraphic stroke contrast and elegant forms, while Trajanโ€™s influence is evident in her use of monumental capitals, classical spacing, and stone-carved strength. Her design agility references her work with a sense of classicism, authority, and legibility. The core qualities closely associated with Roman letterforms and her Italian/Swiss origins. What distinguishes Baumgartnerโ€™s use of these styles is her restraint and controlled scaling. Rather than falling into the common trap of many young graphic designers of overt overdressed graphic historicism. Seraina retains their essential principles โ€” proportion, rhythm, and spacing hierarchy โ€” and applies them to contemporary commercial worlds of retail layouts, wayfinding, and private house titles and numerals. This aligns her own heritage and design practice with a humanist modernist tradition, embracing classical Roman typography via the lens of Swiss graphic design precision.

BIG PAGE

INTRO

Seraina Baumgartner, the complete Traditional Sign Writer.
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We wanted the best sign writers near us in Notting Hill.

We luckily found Seraina, who was just mega”

Joanne.

London House Gold signwriting Client.

THE ‘S’ IN

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Hi all!

I’m Seraina B, a Traditional sign writer, glass gilder and artist.

I specialise in hand painting Retail Vendor signs & signwriting including, Gold leaf Shop Windows, Victorian residential titles, Office missions, Wayfinding signs and vintage House numbers…

Everything that requires beautiful letters.

I’m originally from and trained in Switzerland, so my work is always on time, quality driven, strong in design and competitive on pricing.

SERAINA SIGN DESIGN STUDIOS CENTRAL LONDON

07949327987

Call or Whatsapp

Seraina Sign writers London, Hand Painted Traditional shop sign letters.

Your Brand Design is fully loaded into each project I complete.

Seraina Baumgartner

SERAINA SIGN DESIGN STUDIOS CENTRAL LONDON

DESIGN COMES FIRST

BRAND LOGOS + FUNKY RETRO FONTS

Design Studio signs and graphics. Seraina Signage designs Branding ID. Wall Graphics.
Seraina Sign Writer: What is a Traditional Sign writer; What do Sign painters do? What Are Sign Writers Called? What does a Sign writer Do? What Paint do Sign Writers Use?

Yep, I do all this work up a ladder… by hand.

I can help visualise your ideas, translate them in ways that work across multiple media platforms.

From a global-reach website, packaging development to London shopfront signage. I can do it across all scales and genres.


A True-cut London Sign Painter + Maestra Glass Gilder


If you make a Google search for me you’ll see a lot of pages about what I do as a Traditional London sign writer.

I get up the ladder and paint great letters.

Gold leaf Kayu glass gilding Seraina. London Based Woman sign Painter signwritress Seraina, Vegan sign writing Woman, Girl sign writer, Gluten Free signs. Healthy house number design, vegan designer. Vegan sign writing Woman,
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Goyard Sign in gold on glass Seraina B

Gold Leaf Glass Lettering

Seraina Signs Painted House numbers names Traditional sign writers of London NGS Dulwich Margate Chelsea signwriters. Women sign artists Rising star Sign Painter. Painted House numbers names Lead times + prices.

For the Home

London sign writer house numbers, Gold Victorian Fanlights Transoms, Seraina sign painters writers

Some pages might show up as NGS pages because I work with Nick, creating together a strong Traditional Sign, and Verrรฉ Eglomise interiors, glass gilding practice.

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Signs, Murals + Wall works

Painted Sign Written lettering for prestige corporate offices, shops and commercial Seraina Signs.
Seraina Sign writers London, Hand Painted Traditional shop sign letters. Brick work sign writing lettering onto tiles, glass, stone, bricks.
Seraina Sign writers London, Seraina Sign Writer: What is a Traditional Sign writer; What do Sign painters do? What Are Sign Writers Called? What does a Sign writer Do? What Paint do Sign Writers Use?
Seraina Signs painting dots on wall murals in London's Covent Garden. Women sign artists Rising star Sign Painter. Painted House numbers names Lead times + prices.
Seraina Sign writers London, Gold shop sign letters.
SERAINA SIGN DESIGN STUDIOS CENTRAL LONDON

Margate Shells

My ‘With Love’ Special Gift Products

Glass gilded gift Heirloom signs by Seriana. Women sign artists Rising star Sign Painter. Painted House numbers names Lead times + prices.
Glass gilded beautiful Gift heirloom signs by London/Margate based Seraina SignsGlass gilded beautiful Gift heirloom signs by London/Margate based Seraina Signs. Women sign artists Rising star Sign Painter. Painted House numbers names Lead times + prices.

SPECIAL OCCASION GOLD GIFT SIGNS

I love the creative process especially when making gifts… new ideas and custom designed home accessories product development.

I now make beautiful gilded Shell art ind Vintage Gift Signs.

The full gallery links are here and in the menu under ‘Margate Shells‘.

Seraina Sign Writer: What is a Traditional Sign writer; What do Sign painters do? What Are Sign Writers Called? What does a Sign writer Do? What Paint do Sign Writers Use?


 
CREATIVE BACKGROUND

BORN CREATIVE


Letters and numbers have always fascinated me. One of the first things I consciously wanted to learn was how to write and draw letters. Watching my mother typing at home mesmerized me. My father had to sit with me at the kitchen table for hours and sketch for me!
 
It was also my dad who brought me a huge stack of Letraset sheets, stencils and all sorts of things to draw and erase from the office.
 
So I spent more hours at my little desk, filling paper after paper, while listening to Beatles records. 
 
Some of those tools are still at my desk and companions in my signwriting kit. And the Beatles are still playingโ€ฆ

SERAINA SIGN DESIGN STUDIOS CENTRAL LONDON


 
WORK LIFE SUCCESS


I started my professional career in the classic Swiss way with an apprenticeship as a screen printer in Zurich. 
 
The analogue printing process grabbed me from the first moment. I loved cutting masking film for stencils by hand and mixing inks by eye. Traditional signwriting was not even in demand at the time. 
 
Signwriters where laying down the old craft and migrating toward running vinyl cutters and digital printing machines. 
 
 
So after graduation I worked in Zurich’s screen print studios for 15 years. 

Seraina Sign writers London, Seraina Sign Writer: What is a Traditional Sign writer; What do Sign painters do? What Are Sign Writers Called? What does a Sign writer Do? What Paint do Sign Writers Use? Commercial signs, A traditional London sign writer, producing, painted & gold leaf gilt sign writing. Painting or gilding a retail shop front, restaurant or commercial lettering, Murals. London based Traditional sign painter and mural artist Seraina, Technical info,
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Proposition Camden logo by Seraina Sign Writer All London, Near us.


 
CHANGING SKILLSETS – PRECISION PRINTING TO PRECISION PAINTING


The call for screen printing work was also fading during the 2000s. So I started to do some digital printing and vinyl cutting as a secondary skill set which remain very useful designing large scale signage works today.

Seraina Sign writers London, Seraina Sign Writer: What is a Traditional Sign writer; What do Sign painters do? What Are Sign Writers Called? What does a Sign writer Do? What Paint do Sign Writers Use? Commercial signs, A traditional London sign writer, producing, painted & gold leaf gilt sign writing. Painting or gilding a retail shop front, restaurant or commercial lettering, Murals. London based sign painter and mural artist

”Pushing buttons and writing on keyboards was getting me down.

I had to change somethingโ€ฆ and I did.

So I started traditional signwriting training in London with leading sign master Nick Garrett”. 

Seraina Sign writers London, Hand Painted Traditional shop sign letters.

… and here I am doing my own signs, leading Nicks projects, doing what I’ve always loved doing at last.

What I do today comes out of 15 years of fully apprenticed, strong, graphic lettering production.

I hope you like these examples. Feel free to contact me about the work I do.

Seraina



Instagram

https://www.instagram.com/seraina__baumgartner/


Contact Me

MESSAGE ME HERE

07949327987

Seraina Sign Writer: What is a Traditional Sign writer; What do Sign painters do? What Are Sign Writers Called? What does a Sign writer Do? What Paint do Sign Writers Use?
Central London sign writers, West End, Bond Street, WC1, WC2, Cafe gilded signs, london sign writing, Signwriting Seraina London, Renowned for Fine gold leaf interiors, Cafe sign painter London NGSeraina, lettering, on glass, Transom House Numbers gilding. Traditional Numerals for all London inc Dulwich, Clapham, Chelsea, Eaton Square, Pimlico.,

Gold Leaf Signwriting

London's newest Signwriting artsist!

Seraina Baumgartner is a contemporary Swiss graphic designer and letterform artist known for her refined use of classical Roman lettering traditions within modern design contexts. Her work frequently draws on historical serif typefaces such as Caslon, Baskerville, and Trajan, using their proportions and structural logic as a foundation rather than treating them as decorative pastiche. Baumgartnerโ€™s approach reflects a kinship understanding of inscriptional Roman capitals and early print book typography. Typefaces like Caslon and Baskerville populate her work through their balance of calligraphic stroke contrast and elegant forms, while Trajanโ€™s influence is evident in her use of monumental capitals, classical spacing, and stone-carved strength. Her design agility references her work with a sense of classicism, authority, and legibility. The core qualities closely associated with Roman letterforms and her Italian/Swiss origins. What distinguishes Baumgartnerโ€™s use of these styles is her restraint and controlled scaling. Rather than falling into the common trap of many young graphic designers of overt overdressed graphic historicism. Seraina retains their essential principles โ€” proportion, rhythm, and spacing hierarchy โ€” and applies them to contemporary commercial worlds of retail layouts, wayfinding, and private house titles and numerals. This aligns her own heritage and design practice with a humanist modernist tradition, embracing classical Roman typography via the lens of Swiss graphic design precision.

About Seraina Baum G, the complete Traditional Sign Writer Profile

BIG PAGE INTRO Seraina Baumgartner, the complete Traditional Sign Writer. A comprehensive biography โ€ฆ

Trad Twist mix of Soho Retro Signs: Fall in love โ€“ itโ€™s magic.

Trad Twist mix of Soho Retro Signs: Fall in love – it’s magic.

The Fab Trad Modernista Mix From Coolest New Minimals, to the Warmest Flowing Classics. WE GOT YOU. โ€ฆ

Large scale signs, Traditional sign writer london, House numbers, Gold Leaf, Shop, Chelsea-painted house numeral.jpeg. Retail signs, Shop fitters, Seraina all-signs signs, By Hand painted.

The New Black is???

The Next New Black? Old School NGSeraina colour mastery. Meeting Piers Westenholtz in 1985 was an inโ€ฆ

Seraina Baumgartner is a contemporary Swiss graphic designer and letterform artist known for her refined use of classical Roman lettering traditions within modern design contexts. Her work frequently draws on historical serif typefaces such as Caslon, Baskerville, and Trajan, using their proportions and structural logic as a foundation rather than treating them as decorative pastiche. Baumgartnerโ€™s approach reflects a kinship understanding of inscriptional Roman capitals and early print book typography. Typefaces like Caslon and Baskerville populate her work through their balance of calligraphic stroke contrast and elegant forms, while Trajanโ€™s influence is evident in her use of monumental capitals, classical spacing, and stone-carved strength. Her design agility references her work with a sense of classicism, authority, and legibility. The core qualities closely associated with Roman letterforms and her Italian/Swiss origins. What distinguishes Baumgartnerโ€™s use of these styles is her restraint and controlled scaling. Rather than falling into the common trap of many young graphic designers of overt overdressed graphic historicism. Seraina retains their essential principles โ€” proportion, rhythm, and spacing hierarchy โ€” and applies them to contemporary commercial worlds of retail layouts, wayfinding, and private house titles and numerals. This aligns her own heritage and design practice with a humanist modernist tradition, embracing classical Roman typography via the lens of Swiss graphic design precision.

3 Recent Restoration Projects

1: Rigby Gun Makers Rigby Gun Makers of London have a distinguished history that dates back to the eโ€ฆ

London Sign Writer, Seraina Baumgartner is a contemporary Swiss graphic designer and letterform artist known for her refined use of classical Roman lettering traditions within modern design contexts. Her work frequently draws on historical serif typefaces such as Caslon, Baskerville, and Trajan, using their proportions and structural logic as a foundation rather than treating them as decorative pastiche. Baumgartnerโ€™s approach reflects a kinship understanding of inscriptional Roman capitals and early print book typography. Typefaces like Caslon and Baskerville populate her work through their balance of calligraphic stroke contrast and elegant forms, while Trajanโ€™s influence is evident in her use of monumental capitals, classical spacing, and stone-carved strength. Her design agility references her work with a sense of classicism, authority, and legibility. The core qualities closely associated with Roman letterforms and her Italian/Swiss origins. What distinguishes Baumgartnerโ€™s use of these styles is her restraint and controlled scaling. Rather than falling into the common trap of many young graphic designers of overt overdressed graphic historicism. Seraina retains their essential principles โ€” proportion, rhythm, and spacing hierarchy โ€” and applies them to contemporary commercial worlds of retail layouts, wayfinding, and private house titles and numerals. This aligns her own heritage and design practice with a humanist modernist tradition, embracing classical Roman typography via the lens of Swiss graphic design precision.

TOKKIA London

ย  ย  ย  ย  ย  View this post on Instagram A post shared by Nick Garrett (@ngs_signwriting_london) ย  TOKKโ€ฆ

Sign painter London, Gold leaf shop, Sign writing, Chelsea, London

Seraina signs: Restoration signwriter

CASE: Rigby Gunmakers broken glass replacement sign, London Restoration Signpainting Founded in 1838โ€ฆ

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