Gold Leaf house numbers, Wayfinding signage specialist, Large scale signs, Traditional sign writer london, House numbers, Gold Leaf, Shop, Chelsea-painted house numeral.jpeg. Retail signs, Shop fitters, Seraina all-signs signs, By Hand painted., Beautiful Gold Leaf House door numbers
Traditional Signwriting in London., Seraina, Hand painting sign writer, Gold House Numbers, Signs by, Seraina, Traditional Sign Writer,

About Seraina

Seraina Baumgartner is a contemporary Swiss graphic designer and letterform artist known for her refined use of classical Roman lettering traditions within modern design contexts. Her work frequently draws on historical serif typefaces such as Caslon, Baskerville, and Trajan, using their proportions and structural logic as a foundation rather than treating them as decorative pastiche. Baumgartner’s approach reflects a kinship understanding of inscriptional Roman capitals and early print book typography. Typefaces like Caslon and Baskerville populate her work through their balance of calligraphic stroke contrast and elegant forms, while Trajan’s influence is evident in her use of monumental capitals, classical spacing, and stone-carved strength. Her design agility references her work with a sense of classicism, authority, and legibility. The core qualities closely associated with Roman letterforms and her Italian/Swiss origins. What distinguishes Baumgartner’s use of these styles is her restraint and controlled scaling. Rather than falling into the common trap of many young graphic designers of overt overdressed graphic historicism. Seraina retains their essential principles — proportion, rhythm, and spacing hierarchy — and applies them to contemporary commercial worlds of retail layouts, wayfinding, and private house titles and numerals. This aligns her own heritage and design practice with a humanist modernist tradition, embracing classical Roman typography via the lens of Swiss graphic design precision.
sign writers, sign writers london Wayfinding sign writing near me - negative kw hand painted sign writers near me, traditional signwriter near me, traditional signwriting, hand painted signs, shop signs london, hand painted signs london, sign painting london, house number sign, coffee shop signs, hand painted sign ,lettering, great painted signs london, signwriters near me, sign painters near me, business sign maker, Office sign makers london, house numbers sign, painted house number sign,
Traditional sign writer London, House numbers, hand painted sign writers near me, traditional signwriters near me, traditional sign writing,, traditional signs of london, sign writer near me, sign writing examples, sign writer or signwriter, sign writing cafe, traditional london sign writers female, traditional london sign writers near me, Gold leaf lettering for shops and commercial Seraina Signs. Gilded fanlights, Gold Leaf, Shop, Seraina all-signs signs, By Hand painted
Sign painter London, Gold leaf shop, Sign writing, Chelsea, London
Traditional sign writer london, House numbers, Gold Leaf, Shop, Seraina all-signs signs, By Hand painted.
Traditional sign writer london, House numbers, Gold Leaf, Shop, Seraina all-signs signs, By Hand painted.
Traditional sign writer london, House numbers, Gold Leaf, Shop, Chelsea-painted house numeral.jpeg. Retail signs, Shop fitters, Seraina all-signs signs, By Hand painted.

20 Years of precision lettering design. Painting Beautiful London, Victorian Gold House Numbers, Traditional signs and more…

Seraina Baumgartner is a contemporary Swiss graphic designer and letterform artist known for her refined use of a wide range of popular type. She has a love for classical Roman lettering traditions within modern design contexts of her current lettering and signage projects.

A serious lettering artist, her work frequently draws on historical typefaces such as Johnston, Gill, Bodoni, Caslon, Baskerville, Helvetica and Trajan, revering their structural beauty as a grail foundation rather than decorative gloss.

Baumgartner’s approach reflects a kinship understanding of inscriptional Roman capitals and early print book typography. Typefaces like Caslon and Baskerville populate her work through their balance of calligraphic stroke contrast and elegant forms, while Trajan’s influence is evident in her use of monumental capitals, classical spacing, and stone-carved strength.

Her design agility references her work with a sense of classicism, authority, and legibility. The core qualities closely associated with Roman letterforms and her Italian/Swiss origins.

What distinguishes Baumgartner’s use of these styles is her restraint and controlled scaling. Rather than falling into the common trap of many young graphic designers of overt overdressed graphic historicism. Seraina retains their essential principles — proportion, rhythm, and spacing hierarchy — and applies them to contemporary commercial worlds of retail layouts, wayfinding, and private house titles and numerals. This aligns her own heritage and design practice with a humanist modernist tradition, embracing classical Roman typography via the lens of Swiss graphic design precision.

CRAFTED CLASSIC CONTEMPORARY SIGNWRITING

FOR THE FINEST HOMES & BUSINESES

Seraina Baumgartner. Designer precision.

A Traditional Sign writer – London’s leading Painter of hundreds of Gold House Numbers.

Seraina uses traditional hand-painted techniques. Graduating from a Swiss print-making apprenticeship, has an incredibly sharp eye for detail.

Each project has been designed uniquely for each bespoke client preference… no other house in the world has the same signature or finishing touch.

Heritage-driven typographic design for truly crafted homes

Traditional sign writer house number. Fanlight in Gold. Restoration of signs

These letters come straight out of my personal archive (of 25 years) of deeply traditional signwriting styles — the kind of ‘type’ you ocassionally spot on vintage shopfronts, tiled thresholds, and forgotten architectural side treets. No ordinary type indeed.

Every letter is traced with obsessive detail from my archives and my restoration projects, and from the rare examples of typography I discover working across London city (and actually, across the planet).

I’m an avid, compulsive collector — I log in my growing collections, photos of ghost signs, engravings, and rare lettering styles that deserve to be saved, preserved and brought back to life. You cannot create this rich intensity without being a dedicated collector.

These finds get re-drawn by hand until they’re absolutely true in essense to the originals, then vectorised and archived into my growing library of over 80 unique, custom alphabets. Each glyph is carefully plotted, spaced, and fine-tuned to line up perfectly with the new architecture it will soon adjoin.

This process is outrageously detailed work — it is what goes unseen inside these characters that makes the final letters breethe and form a powerful pervading atmosphere. It’s disiduous, slightly nerdy work, but all those invisible details stack up into something full of intoxicating qualities

The client sees this history revived into new life, and together, we’ve kept a little gem of the old world alive for everyone to love and enjoy.

Career Timeline

2002-2005 Apprenticeship completed: Printing and graphics Zurich

2005-2016 – working in field of screen printing for Print Haus Zurich

2018 – 2019 – working in field of sign design and application

2019 – 2025 – working independently and with NGS as sign painter and designer

A leading London, specialist Traditional Sign Painter

Creator of memorable Gold House Numbers and truly gorgeous Shop Signs.

Seraina Signs the Wolseley City
Traditional Signwriting in London., Seraina, Hand painting sign writer, Gold House Numbers, Signs by,

A selection of her work below – feel free to ask Seraina for details and pricing.

Traditional Signwriting in London., Seraina, Hand painting sign writer, Gold house numbers, in London, Signwriting on a fanlight window. And example of
Sign painter, Hand Painted Traditional Signwriting, in London., Seraina, , Women sign painter Lettering artists Rising star Sign Painter. Painted House numbers names, Shops, Near us. Lead times + prices. Traditional sign writers of London NGS Dulwich, Soho, Fitzrovia, Knightsbridge, Chelsea signwriters

Seraina paints All Signs: A London Sign painter.

Period & Modern styling – correct in every detail.

Gold Leaf Transom number painter, Fanlight house numbers, Traditional Signwriting in London., Seraina, Hand painting sign writer,, Beautiful , Gold Leaf House door numbering, sign writing,

Heritage Victorian Letter Styles.

A Gold leaf specialisT

SIGN CREATIONS ENRICHED WITH TRULY FINE TYPOGRAPHIC DESIGN

Melbourne House letter architecture was derived from Italian ‘Bodoni’ elongated type/font and re crafted with 1930s era features. Wanting to never add the obvious, that many tend to do, overcooking is not something found in the greatest of any classical design.

It’s often what is paired down that offers so much. The simplification of the central ‘E’ character horizontal bar and the gentle rounding of various serif extenders, adds romance and rhythm to the arc format and whole. Tiny decisions on detailing that create such a difference and add a perfect sprinkle of mindful, memorable flavours, voice and lasting quality.

It’s what we call quality in short… but requires extra explanation as to how we measure and place the gemstones in the final piece. Always aware of the need to never overdress such beauty. These letters embody a purity of enduring style rather than the splashes of effects found in fashion or ‘fad’ graphic design. That’s the gulf of the difference and divide.

It’s why we are here and making these beautiful things for your home.

Traditional Signwriting in London., Seraina, Hand painting sign writer,, Fine gold leafing foil on a fanlight, gold leaf lettering, on glass, Transom gold house numbers, sign lettering, gilding in Dulwich, Clapham.

Ideas and mantra

I’m lucky that my sign-painting work includes specialist gilding, developing new ideas as a letter designer, typographic designer and traditional sign Painter combined.

Most of my clients know me as a meticulous signwriter, glass gilder and specialist graphic artist from the work they have seen here.

I aim for distinct and unique: specialise in making hand painted Retail signwriting, gold house numbers, Gold leaf windows, Feature walls, Office missions, Wayfinding signs and House numbers… my other skills include interior mural schemes and full design project management.

Every sign I paint is a reflection of my personal journey as an artist.

SERAINA SIGN DESIGN STUDIOS, CENTRAL LONDON

Traditional Signwriting in London., Seraina, Hand painted sign writer,, Gold Leaf Transom, London signs

Starting up is made easy

If something here has caught your eye, however early along the process — you are most welcome..

Seraina Signs Studio

GALLERY OF LETTERING PRECISION AND BEAUTY

Traditional Sign writing in London., Seraina, Hand painted sign writer,, Gold Leaf shop Sign writers London, Hand Painted Traditional shop fronts, letters.

Soho, Fitzrovia

RECENT SIGNS + GOLD LEAF SHOP FRONT LOGOS

Traditional Signwriting in London., Seraina, Hand painted sign writer,, Gold Leaf Transom,
Hand Painted Cafe signs, London, Traditional Signwriting in London., Seraina, Hand painted sign writer,, Gold Leaf Transom,
Traditional Signs of London., Hand Painted signs by Seraina, Hand painted sign writer,
Traditional Signwriting in London., Seraina, Hand painted sign writer,, Gold Leaf Transom,, Women sign artists Rising star Sign Painter. Painted House numbers names Lead times + prices.
Traditional Signwriting in London., Seraina, Hand painted sign writer,, Gold Leaf Transom,
Traditional Signwriting in London., Sign painter, Hand Painted Traditional Signwriting, in London., Seraina, Seraina, Hand painted sign writer,, Gold Leaf Transom,, Hand Painted Shop Cafe signs, of London,
Sign painter, Hand Painted Traditional Signwriting, in London., Seraina, Traditional Signwriting in London., Seraina, Hand painted sign writer,, Gold Leaf Transom,, Women sign artists Rising star Sign Painter. Painted House numbers names Lead times + prices.
Sign painter, Hand Painted Traditional Signwriting, in London., Seraina, Hand painted sign writer,, Gold Leaf Transom,, Women sign artists Rising star Sign Painter. Painted House numbers names Lead times + prices.
Traditional Signwriting in London., Seraina, Hand painted sign writer,, Gold Leaf Transom,, Women sign artists Rising star Sign Painter. Painted House numbers names Lead times + prices.
Traditional Signwriting in London., Seraina, Hand painted sign writer,, Gold Leaf Transom, Gold Leaf house numbers, Beautiful Gold Leaf House door numbers
Traditional Signwriting in London., Sign painter, Hand Painted Traditional Signwriting, in London., Seraina, Seraina, Hand painted sign writer,, Gold Leaf Transom,, London ngs signs

Looking for something particular?

If something here has caught your eye, or you’d like to explore a more tailored piece — however early — you are most welcome..

Seraina Signs Studio

07949327987

London Sign painter Seraina,

Main House Numbering services:


Traditional House Numbering Sign Writer in North London, Central London House Numbering, Traditional Sign Writer. House Numbering Sign Writer, House Lettering Sign Writer, Traditional Numbering Sign Writer, Traditional House Painting, House Lettering Sign Writer, Traditional House Number Art. London Door Number Painting, Traditional Door Number Signs.

Areas we cover:


North London Sign Writer, Central London Sign Writer, East London House Numbering Sign Writer, North London House Numbering, Central London House Numbering, Traditional House Numbering Sign Writer Hackney, Council Sign Writer. N16 Traditional Sign Writer, Central London Office Sign Writer, Central London House Numbering. Traditional Signs WC1, WC2, W1, W2, Signwriter in N1, N2, N3, N4, N16, N17, E2, E3, E4, E17 Signwriter.