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From the Trajan Column to London City, referencing great lettering styles and genres.

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Hawkes Jewellery Chelsea gold leaf sign writing restoration London works.

‘STANDARD ROMAN BOLD’ Heritage Lettering.

Seraina’s Signs: Custom Traditional, Revival Lettering

BESPOKE LONDON SIGNWRITING IN THE MAKING

Traditional sign writing London

ARCHIVE COLLECTION

Here are some of the Truecut classic typefaces we use, adore and stumble upon while working recently in UK, Zurich, Edinburgh, Italy and beyond. These examples show the kind of thing we get asked to do around town.

Clients include Pentagram, Moda, Fullers, Amos & Amos, and many of our great clients.

Foundry Coffee Blackfriars Rd Sign by Nick the Signwriter London

Hope you like things Traditional.

Seraina.

LONDON-SIGNWRITER-font design Seraina at NGS, Renowned for Fine gold leaf lettering, on glass, Transom House Numbers gilding. Traditional signwriting Numerals for all London inc Dulwich, Clapham, Chelsea, Eaton Square, Pimlico.

Traditional is the gateway to greatness. Belgravia Archival signs and font development.

tRADITIONAL SIGNS OF lONDON, hEAL'S FURNITURE STORE, fITZROVIA SIGN WRITER HERE.
Renowned for Fine gold leaf lettering, on glass, Transom House Numbers gilding. Traditional signwriting Numerals for all London inc Dulwich, Clapham, Chelsea, Eaton Square, Pimlico.

Fitzrovia and Belgravia | Our custom Roman for this London Gallery signage: ‘NGS Baskerville Truecut Roman’

Seraina gilding lettering on glass at De Gournay Fulham London
LONDON-SIGNWRITER-font design Seraina at NGS, Renowned for Fine gold leaf lettering, on glass, Transom House Numbers gilding. Traditional signwriting Numerals for all London inc Dulwich, Clapham, Chelsea, Eaton Square, Pimlico.

Seraina’s Signs Bespoke Romans | Revival London Roman Letters

Renowned for Fine gold leaf lettering, on shop facades. for all London inc Dulwich, Clapham, Chelsea, Eaton Square, Pimlico.
Traditional Signs of London Gold Leaf works Wes London
Traditional Roman lettering, Painted Sign Written lettering Pimlico Road, for prestige corporate offices, shops and commercial Seraina Signs.
Painted Sign Written lettering for prestige corporate offices, shops and commercial Seraina Signs.
London L Maison interiors shop Notting Hill. Le Maison shop Gold leaf lettering Type Sign writer, Seraina's Signs Bespoke Romans
London Gold house Signs numbers for home
Margate-London Gold Signs
Signwriting sign writer London, Sign painter. Traditional signwriting, Seraina Signs. Gold leaf transom fanlights. Shop signs painted in london. House numbers painter. Gold leaf artist, Verre eglomise feature wall art. Mural artist. Wayfinding mission statement signs offices. Signwriter near me us. Baumgartner signs.
Renowned for Fine Pub Retail Seraina NGS Painted House Roman letters bespoke-Shop signs, london-sign-writer-and-hand-painted-Retail stores
Seraina NGS Painted House Roman letters on glass at Wartsky St James's. bespoke-Shop signs, london-sign-writer-and-hand-painted-Retail stores Painted House numbers names Traditional sign writers of London NGS Dulwich Margate, 51.49456765499576, -0.17415278042634838, Chelsea, Fulham road Signwriter, 51.513286138657314, -0.13605138048658413 painted shop signs Soho 51.52381789141246, -0.0772289866369295, Notting hill, Shoreditch signs, City of London, Hatton Garden, Canary Wharf, Clapham, Seraina, Nick Garrett signage, Wayfinding signs, hand painted Balfron Towers, Chelsea signwriters, Poplar, St. James's lettering artists, NGS Painted gold House ,numbers names Traditional sign writers of London NGS, Dulwich Margate, Chelsea, signwriters, NGS Painted gold House numbers names, Traditional sign writers of London NGS, Dulwich, Margate, Chelsea, signwriters, NGS Painted House numbers names Traditional sign writers of London NGS Dulwich Margate, 51.49456765499576, -0.17415278042634838, Chelsea, Fulham road Signwriter, 51.513286138657314, -0.13605138048658413 painted shop signs Soho 51.52381789141246, -0.0772289866369295, Notting hill, Shoreditch signs,
Seraina NGS Painted House Roman letters bespoke-Shop signs, london-sign-writer-and-hand-painted-Costom Lettering, Bespoke signs, Graphic Design, Retail stores

Recreating ‘Truecut’ heritage typefaces.

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These letters above are designed for our own bespoke practice entirely by hand. A pot full of joy to paint too, they are set up in terms of shape and weight to flow smoothly off the quill – while sitting perfectly in context architecturally, into any print format, media and api screen setting.

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Our craftsmanship is used by many fine stores and venues across London. If you desire truecut bespoke London typeface, designed by hand then reach out and chat to us about your project.
Seraina NGS Painted House Roman letters bespoke-Shop Brand ID, bespoke fonts, Seraina NGS Painted House Roman letters bespoke-Shop signs, london-sign-writer-and-hand-painted-Retail stores

Seraina’s Signs Bespoke Romans

Sharpington Roman typesface revival, found made in London. Renowned for Fine gold leaf interiors, Cafe sign painter London NGSeraina, lettering, on glass, Transom House Numbers gilding. Traditional Numerals for all London inc Dulwich, Clapham, Chelsea, Eaton Square, Pimlico.,
Lettering master William Sharpington’s carved plaque Nr London Wall., London.
Minimalist Font design, Suzannah shop sign London Seraina, Sign writing Seraina London, Renowned for Fine gold leaf interiors, Cafe sign painter London NGSeraina, lettering, on glass, Transom House Numbers gilding. Traditional Numerals for all London inc Dulwich, Clapham, Chelsea, Eaton Square, Pimlico.,
Our refined ultra light version of minimalist sans serif St James’s – see below | Seraina’s Signs Bespoke Romans
Custom Sharpinton Font lettering by Seraina and Nick at NGS, Gold letters on glass. Wartski jewellers glass gilding Traditional signwriting gold leaf lettering by Nick Garrett London Signwriter
Over the years we have cataloged a collection of drawings made directly from ghost signs and vintage pieces around London that exude the real character of London signs. Today NGS are compiling these into a series of styles you can pick straight off our peg or ascribe to your plot.
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Browse this page and see if there is something here that would serve as a starting point for us to embellish in some special way for your unique logo and brand design.
Seraina NGS Painted House Roman letters bespoke-Shop Brand ID, bespoke fonts, Seraina NGS Painted House Roman letters bespoke-Shop signs, london-sign-writer-and-hand-painted-Retail stores

NGS Foundry Social Media Feed Facebook | IG | Pinterest form fill

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NGS typefaces include:
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NGS Supertype ‘Johnston Highbury’
NGS Johnston Edinburgh
MGS Madrid Sans Serif
Pirlo Wharf Bold
Soho Bold
Baldini Script
Helvatia Original
NGS Trajan
NGS Baskerville
NGS Bembo Demi
NGS Gill Sans truecut
Brick Lane Condensed
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The London typographic designs signs elegance of NGS font designs
Seraina NGS Painted House Roman letters bespoke-Shop Brand ID, bespoke fonts, Seraina NGS Painted House Roman letters bespoke-Shop signs, london-sign-writer-and-hand-painted-Retail stores

Edward Johnston Restoration type.

Re-building NGS JOHNSTON Highbury Demi

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Bespoke London Fonts FONTY design, NGS JHD poetics banner, Seraina NGS Painted House Roman letters bespoke-Shop Brand ID, bespoke fonts, Seraina NGS Painted House Roman letters bespoke-Shop signs, london-sign-writer-and-hand-painted-Retail stores
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Nick Garrett
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NGS has restored a collection of fonts that we have worked with over the past 36 years as London’s finest signsmiths.
These include an original version of Johnston, a Standard writer’s extended bold block and a classic honours board Roman.
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First off the design deck is the Johnston restored version here at Crown Cycles.

Vegan sign writing Woman, Girl sign writer, Gluten Free signs. Healthy design, vegan designer. Vegan sign writing Woman, Red Box Cafe Sign Ealing London.
Seraina NGS Painted House Roman letters bespoke-Shop Brand ID, bespoke fonts, Seraina NGS Painted House Roman letters bespoke-Shop signs, london-sign-writer-and-hand-painted-Retail stores

No Ordinary Type

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Nick Garrett Typographer Signwriter – London
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Refined, crisp… always beautiful. It is not by chance then that we are releasing a series of London Vintage fonts from the works of my founding family of lettering masters the Bakers’ of Fulham and now NGS tradition.
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RESTORED FONT: NGS JOHNSTON Highbury

Seraina's Johnston Restored cafe in Islington, Sawyer & Gray cafe sign, Restoration Type London, NGS Painted Cafe signs Johnston Font Restoration of sign Traditional sign writers of London NGS Dulwich Margate Chelsea signwriters
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I have studied and painted the Johnston sans serif for 30 years and have been generally unhappy with the modified fonts released to date because they are simply lacking the calligraphic heart and poetics of the originals.
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In the Clerkenwell and Islington area of London there can still be found original pieces from the master’s hand in St. Pauls Road.
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Johnston Highbury found
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NGS JHD Banner
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NGS Johnston comes in only the single weight as per the originator’s wishes.
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NGS JHD poetics banner

DESIGN PROCESS

Discovered while NGS were commissioned to restore a historic fascia (above) in Highbury London in May 2014. A trace was made of the letter forms painted scanned and loaded into Adobe Photoshop.
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These were then vectorised and set up in Fontlab 5.
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Certain characteristic such as the crossover W character and the more precise drafting of the G, Y, lower case g and S characters confirmed this was an original sign made from Edward Johnston’s drawn versions in 1905. NGS Johnston aims to retain all key poetics of the original forms.

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johnston_artwork_0
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Lower case s and e were re-tuned along with refinements to all upper/lowercase and numeral glyphs. Every character has been considered.
Johnston is an incredibly important typeface and we believe the revival in the craft of lettering has set the stage for a series of properly refined drafts.
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We have Johnston Flare as a new version which uses a traditional wedge serif in accordance with the designs mapped out in 1905.

NGS Painted House numbers names Traditional sign writers of London NGS Dulwich Margate Chelsea signwriters NGS Painted House numbers names Traditional sign writers of London NGS Dulwich Margate Chelsea signwriters NGS Painted House numbers names Traditional sign writers of London NGS Dulwich Margate Chelsea signwriters NGS Painted House numbers names Traditional sign writers of London NGS Dulwich Margate Chelsea signwriters

NGS PIRLO Wharf Bold

A traditional chunky sans serif block letter found in original turn of 19th century writing styles.

sister ray grunge
Pirlo first ever write
Masons Surrey
Seraina NGS Painted House Roman letters bespoke-Shop Brand ID, bespoke fonts, Seraina NGS Painted House Roman letters bespoke-Shop signs, london-sign-writer-and-hand-painted-Retail stores

Italia – Bella Figura Letters

NGS BODONI PARMENSE

Seraina Baum, London Soho Type Sign writer London Choosing Keeping sign Covent Garden sustainable signage work names Traditional sign writers of London, , London Signs, NGS Painted House numbers names Traditional sign writers of London NGS Dulwich Margate, 51.49456765499576, -0.17415278042634838, Chelsea, Fulham road Signwriter, 51.513286138657314, -0.13605138048658413 painted shop signs Soho 51.52381789141246, -0.0772289866369295, Notting hill, Shoreditch signs, City of London, Hatton Garden, Canary Wharf, Clapham, Seraina, Nick Garrett signage, Wayfinding signs, hand painted Balfron Towers, Chelsea signwriters, Poplar, St. James's lettering artists, NGS Painted gold House ,numbers names Traditional sign writers of London NGS, Dulwich Margate, Chelsea, signwriters, NGS Painted gold House numbers names, Traditional sign writers of London NGS, Dulwich, Margate, Chelsea, signwriters, NGS Painted House numbers names Traditional sign writers of London NGS Dulwich Margate, 51.49456765499576, -0.17415278042634838, Chelsea, Trajan, Baskerville, Garamond Lettering, Fulham road Signwriter, 51.513286138657314, -0.13605138048658413 painted shop signs Soho Brand Designers, 51.52381789141246, -0.0772289866369295, Notting hill, Shoreditch signs, NGS Dulwich Margate Chelsea signwritersRenowned for Fine Signwriting, Transom House Numbers gilding. Traditional Numerals for all London inc Dulwich, Clapham, Chelsea. Crystal Palace, 51.41204871344451, -0.09139270843548579, 51.49456765499576, 51.42829336756655, -0.08495540681783083, -0.17415278042634838 Chelsea, Fulham road, Kings Road, Walton Street,Traditional sign writers of London NGS Dulwich Margate, Brand design NGS London, NGS Painted House numbers names Traditional sign writers of London NGS Dulwich Margate, 51.49456765499576, -0.17415278042634838, Chelsea, Fulham road Signwriter, 51.513286138657314, -0.13605138048658413 painted shop signs Soho 51.52381789141246, -0.0772289866369295, Notting hill, Shoreditch signs, City of London, Hatton Garden, Canary Wharf, Clapham, Seraina, Nick Garrett signage, Wayfinding signs <a href=
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MyFont design NGS Bodoni Parmense Bespoke 003 revival Fonts

This truecut edition fashioned from Bodoni’s first sketches and styled with that distinctive Parmigiano workshop look.

NGS MOLTO BOLD – RETRO SANS SERIF

Seraina's Signs Bespoke Romans, Molto Bold swatch font by NGS, London Soho Type Sign writer. Seraina NGS Painted House Roman letters bespoke-Shop Brand ID, bespoke fonts, Seraina NGS Painted House Roman letters bespoke-Shop signs, london-sign-writer-and-hand-painted-Retail stores
SERAINA SIGNS LOGO Traditional Sign Writer Sign Painter London Margate retail pub bar cafe signage Specialist. Custom Graphics and Font design. Custom Graphics and Font design. Custom Graphics and Font design. Custom Graphics and Font design. Custom Graphics and Font design. Custom Graphics and Font design.
Seraina’s Signs Bespoke Romans