TECHNICAL SHEET 001 SERAINA SIGNS: Care of Signs ID and Gilded Lettering

Office stuff

Care of Gilded Lettering page p1.

Seraina Signs gold leaf shop pub bar house sign writer London

An Investment that pays

When you invest in signage, it’s to promote your business by showing the widest audience a clear image of who you are and what you’re about. Invest with our design led hand crafted contemporary signage won’t break the bank… quite the opposite, it will build your business and continually earn you profit.

Presenting the world with a beautiful sign leaves a hugely positive impression in the mind of current and new customers. It will work for you while you sleep and take a holiday. People will see it even when you’re not around, take a note of your number and call you the next day. Cool eh! It’s an active passive income stream.

CASE:

I had a sign on my shop and it said ‘Restoration Works’… which was aiming at ‘sign’ restorations etc.

A lovely lady walked in with a treasured statue that sadly had a broken arm and asked if I could restore it for her. I said ok, leave it with me and a few days later she was delighted to have her heirloom back, and left me with 200.00 for the pleasure.

My sign had inadvertently created me an unexpected bonus and a new restoration revenue stream!

This sign made me opportunity: becoming ‘aware’ of this new product allowed me to enter a new marketplace, find new context, promote my skills and I became the go-to for similar works.

Nick

It’s an astute move: it brings in the unexpected and reflects how passionate you are about your business, and that you care about your brand.

Don’t underestimate the importance of a clean and well-cared for sign ID. When done right it proves to be a game changer.

Here are the FAQs and following on, some do’s and don’ts of sign maintenance!

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Q. HOW QUICKLY CAN YOU PAINT OUR SIGN?

We aim to hand paint most signage within 7-10 working days. Gilded or large scale lettering projects taking around 10-21 working days.

Q. CAN YOU WORK YOUR MAGIC ASAP?

Yep. We can work to tighter deadlines, just let us know your time scale and we will inform you of the LM slots.


Q. WE ONLY HAVE A SMALL HOUSE NUMBER TO COMPLETE

IS THAT TOO SMALL?

We often paint or gild small projects like house signs and honours board updates, and are happy to do so, so yes that’s all ok.

Q. I’M NEEDING TO PAINT THE BACKGROUND OF THE WALL FOR YOUR LETTERING TO GO ON – CAN YOU ADVISE ON MATERIALS AND PROCESS?

We will offer some useful knowledge and also have a preparation page for your reference.

Q. I’M NERVOUS ABOUT GETTING THIS WRONG NICK?

A. We are all human, and stress can creep in.

Rest assured we know what is needed along the creative path.

A design for something really important like a start-up business it’s normal to over think details a bit.

We always seem to get things right, because of our deep and wide technical knowledge and experience, and build the trust as we go.

But our biggest asset is letting creativity, and experience solve the challenges.

From our perspective many of the points that appear complex are quite practical… by explaining this to clients it can help relieve project stress.

Design solutions that work  |  Page  |  NGS Sign Creators
Design solutions that work  |  Page  |  NGS Sign Creators

Assist | WhastsApp, Zoom | or a phone call…


The easiest way to share the journey. Talk it through..

Q. THE BEST WAY TO CONTACT YOU SERAINA?

Whatsapp or a phone call is the easiest way. Then we pick up all the details by Email.

Our contacts page works really well.


TAKING CARE OF YOUR SIGNAGE

Interior Signs

Several examples of interior signs include lobby signs, directories, window and wall graphics, front desk signs and wayfinding signs. Typically, these signs are made of acrylic, resin and vinyl. Some do’s and don’ts for maintaining interior signs:

Do’s

  • Dust and clean your sign seasonally. At least 4 times a year, set aside some time to clean off dirt and debris from the sign.
  • Use a damp cleaning cloth, not a soaking wet one to prevent deterioration while cleaning.
  • Ensure that you’re using a non-abrasive cotton cloth or duster to remove dust or wipe down signs.
  • Use only a mild soap mixture. An example of cleansers you can use are detergents like Dawn or Palmolive, diluted in warm water to wipe down residue.
  • Clean one section at a time.
  • Blot the detergent away with a soft fabric.
  • Clean your sign more if your office is located in a humid area.

Don’ts

  • Air dry or leave moisture on the sign.
  • Scrub areas with letters, numbers, symbols or braille.
  • Use rubbing alcohol or industrial cleaning cleansers.
  • Use scrub brushes.
  • Scrub hard, especially with paper towels or abrasive rags.
  • Over-use detergent.

Glass Gilding – No Chems or Rubber Blades please!! NO… NOT EVER!

  • Ensure that you’re using a non-abrasive cotton cloth or duster to remove dust or wipe down signs.
  • Use only a mild soap mixture. Use a nib of vinegar, diluted in warm water to wipe down residue.
  • Clean one section at a time.
  • Blot any excess away with a soft fabric.
  • Clean your sign more if your office is located in a humid area
  • Exterior Signage

    Some do’s and don’ts for maintaining exterior signs:

    Do’s

    Wash once every season, meaning at least 4 times per year.

    Use clean water and car shampoo. Car shampoo contains a protective wax which is used on some of these materials. Consult your sign experts to learn more.

    Ensure that you thoroughly read detergent ingredients before use and ensure that this won’t damage your sign.

    Proceed with caution when cleaning painted letters and other raised surfaces. Contact us if needed.

    Don’ts

    Use abrasive clothes, sponges, brushes, paper towels or cleansers.

    Use cleaning cloths that you previously used on other surfaces. You will risk causing an unintended chemical reaction.

    Pressure wash or steam clean signs.

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