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WORK LIFE AS A PROFESSIONAL LONDON HAND-PAINTED SIGN ARTIST


STARTING OUT IN THE BEST PLACE: Home of Frutiger and Helvetica
I started my professional career in the classic Swiss way with an apprenticeship as a screen printer in Zurich.Â
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The analogue printing process grabbed me from the first moment. I loved cutting masking film for stencils by hand and mixing inks by eye. Traditional signwriting was not even in demand at the time.Â
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Signwriters where laying down the old craft and migrating toward running vinyl cutters and digital printing machines.Â
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So after graduation I worked in Zurich’s screen print studios for 15 years.Â

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EVERY SIGN IS DESIGN DETAILED AND SUPERBLY HAND PAINTED




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CREATIVE SKILL-SETS: PRINTING… TO ‘PRINT-PERFECT’ PAINTING.
The call for screen printing work was also fading during the 2000s. So I started to do some digital printing as a secondary skill set.
These production skills remain very useful designing large scale painted signage works today.

”Pushing buttons and writing on keyboards was getting me down.
I had to change something… and I did.
So I started traditional signwriting training in London with leading sign master Nick Garrett”.
… and here I am doing my own signs, leading our shared NGS projects, doing what I’ve always loved doing at last.
15 years of fully apprenticed, strong, graphic lettering production.
I hope you like these examples. Feel free to contact me about the work I do.
Seraina


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