WORK LIFE AS A PROFESSIONAL LONDON HAND-PAINTED SIGN ARTIST


STARTING OUT IN THE BEST PLACE: Home of Frutiger and Helvetica
I started my professional career in the classic Swiss way with an apprenticeship as a screen printer in Zurich.
The analogue printing process grabbed me from the first moment. I loved cutting masking film for stencils by hand and mixing inks by eye. Traditional signwriting was not even in demand at the time.
Signwriters where laying down the old craft and migrating toward running vinyl cutters and digital printing machines.
So after graduation I worked in Zurich’s screen print studios for 15 years.

EVERY SIGN IS DESIGN DETAILED AND SUPERBLY HAND PAINTED




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CREATIVE SKILL-SETS: PRINTING… TO ‘PRINT-PERFECT’ PAINTING.
The call for screen printing work was also fading during the 2000s. So I started to do some digital printing as a secondary skill set.
These production skills remain very useful designing large scale painted signage works today.

”Pushing buttons and writing on keyboards was getting me down.
I had to change something… and I did.
So I started traditional signwriting training in London with leading sign master Nick Garrett”.
… and here I am doing my own signs, leading our shared NGS projects, doing what I’ve always loved doing at last.
15 years of fully apprenticed, strong, graphic lettering production.
I hope you like these examples. Feel free to contact me about the work I do.
Seraina


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