A traditional London sign writer, producing, painted & gold leaf gilt sign writing. Painting or gilding your retail shop front, restaurant or large scale commercial project.
Rest assured we know what is needed along the creative path.
A design for something really important like a start-up business it’s normal to over think details a bit.
We always seem to get things right, because of our deep and wide technical knowledge and experience, and build the trust as we go.
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Seraina is the 'S' in NGS
London Sign Writer, Seraina Baumgartner is a contemporary Swiss graphic designer and letterform artist known for her refined use of classical Roman lettering traditions within modern design contexts. Her work frequently draws on historical serif typefaces such as Caslon, Baskerville, and Trajan, using their proportions and structural logic as a foundation rather than treating them as decorative pastiche. Baumgartner’s approach reflects a kinship understanding of inscriptional Roman capitals and early print book typography. Typefaces like Caslon and Baskerville populate her work through their balance of calligraphic stroke contrast and elegant forms, while Trajan’s influence is evident in her use of monumental capitals, classical spacing, and stone-carved strength. Her design agility references her work with a sense of classicism, authority, and legibility. The core qualities closely associated with Roman letterforms and her Italian/Swiss origins. What distinguishes Baumgartner’s use of these styles is her restraint and controlled scaling. Rather than falling into the common trap of many young graphic designers of overt overdressed graphic historicism. Seraina retains their essential principles — proportion, rhythm, and spacing hierarchy — and applies them to contemporary commercial worlds of retail layouts, wayfinding, and private house titles and numerals. This aligns her own heritage and design practice with a humanist modernist tradition, embracing classical Roman typography via the lens of Swiss graphic design precision.
Seraina Baumgartner is a contemporary Swiss graphic designer and letterform artist known for her refined use of classical Roman lettering traditions within modern design contexts. Her work frequently draws on historical serif typefaces such as Caslon, Baskerville, and Trajan, using their proportions and structural logic as a foundation rather than treating them as decorative pastiche. Baumgartner’s approach reflects a kinship understanding of inscriptional Roman capitals and early print book typography. Typefaces like Caslon and Baskerville populate her work through their balance of calligraphic stroke contrast and elegant forms, while Trajan’s influence is evident in her use of monumental capitals, classical spacing, and stone-carved strength. Her design agility references her work with a sense of classicism, authority, and legibility. The core qualities closely associated with Roman letterforms and her Italian/Swiss origins. What distinguishes Baumgartner’s use of these styles is her restraint and controlled scaling. Rather than falling into the common trap of many young graphic designers of overt overdressed graphic historicism. Seraina retains their essential principles — proportion, rhythm, and spacing hierarchy — and applies them to contemporary commercial worlds of retail layouts, wayfinding, and private house titles and numerals. This aligns her own heritage and design practice with a humanist modernist tradition, embracing classical Roman typography via the lens of Swiss graphic design precision.
Seraina Baumgartner is a contemporary Swiss graphic designer and letterform artist known for her refined use of classical Roman lettering traditions within modern design contexts. Her work frequently draws on historical serif typefaces such as Caslon, Baskerville, and Trajan, using their proportions and structural logic as a foundation rather than treating them as decorative pastiche. Baumgartner’s approach reflects a kinship understanding of inscriptional Roman capitals and early print book typography. Typefaces like Caslon and Baskerville populate her work through their balance of calligraphic stroke contrast and elegant forms, while Trajan’s influence is evident in her use of monumental capitals, classical spacing, and stone-carved strength. Her design agility references her work with a sense of classicism, authority, and legibility. The core qualities closely associated with Roman letterforms and her Italian/Swiss origins. What distinguishes Baumgartner’s use of these styles is her restraint and controlled scaling. Rather than falling into the common trap of many young graphic designers of overt overdressed graphic historicism. Seraina retains their essential principles — proportion, rhythm, and spacing hierarchy — and applies them to contemporary commercial worlds of retail layouts, wayfinding, and private house titles and numerals. This aligns her own heritage and design practice with a humanist modernist tradition, embracing classical Roman typography via the lens of Swiss graphic design precision.
The easiest way to share the journey. Talk it through..
Q. THE BEST WAY TO CONTACT YOU SERAINA?
Whatsapp or a phone call is the easiest way. Then we pick up all the detail.
Q. WHAT DO YOU NEED FROM US?
A.Info is god.
We firstly ask for images of the location, then some measurements. From there we will quote you and go on to start-up payment and designfirst steps.
Step 1 Chat | Images and brief.
Step 2 Cost and deposit.
Step 3 Design and sign off – install date.
Step 4 Install day.
CAN YOU TACKLE REALLY LARGE PROJECTS AND MURALS?
Yes we can.
We have an experienced design and deliver practice here at NGS who are kept busy everyday servicing large format signs and graphics projects.
WHAT HAS BEEN YOUR SMALLEST COMISSION?
Our smallest commission to date was hand painting a number 1 in 2020 for the first time ever!
HOW DO I KNOW I AM GETTING A GOOD QUALITY JOB, AT THE RIGHT PRICE?
We love this question! We like clients who care about their sign’s design integrity and durability+quality.
– BEST MATERIALS
We use only the best materials (24 carat Manetti Gold – Craftmaster paints), pride ourselves delivering highest quality lettering and signage, to suit most budgets.
– ADVICE KNOWLEDGE BASE
We’re happy to advise on the best materials for your project, and their life span.
Our costs are generally in the mid range, meaning we win most of our signwriting enquiries.
CAN YOU DESIGN THE SIGNS AND GRAPHICS?
Yes we offer a full design service.
We produce layouts, technical drawings, editing existing logos and typography based design. We also offer custom type and font design service to the brand industry.
We include the cost of full signage and design layouts as standard, prior to production and we can design the look of the sign to suit all your needs.
HOW LONG WILL THE SIGN LAST?
Between 15-25 years.
WHY SHOULD I COME TO NGS?
We pride ourselves with genuine quality based detail and finish out of our long experience in the design industry. We specialise in hand painted signage and printed graphics of the highest quality.
More importantly we have a great deal of expertise handling small projects such as house numbering to larger industry projects in the same breath.
DO YOU OFFER CHARITY DISCOUNTS?
Yes, we take into consideration discounting quotes for charities and offer between 15% – 20% discount depending on what type of work is involved.
PAINTED SIGNS GOOD VFM?
YES
We do offer the best VFM because our signs stand and deliver.
We also understand the pressures facing new start-ups and design to help on costs.
